Anna Goeddeke is Professor of Microeconomics at ESB Business School, Reutlingen University, Germany. She serves as the Senate Representative for Didactics at the university and has been awarded the university’s Teaching Prize. Her teaching portfolio includes foundational courses such as Introduction to Microeconomics, Research Methods, and Industrial Organization. Recently, she has also contributed to research in teaching and learning methodologies. Before joining academia, Anna worked as a competition economist in London for a consultancy firm.